What We Deliver
HP Industrial Print
From product launches to ongoing demand generation.
As a preferred creative production partner for HP’s Industrial & Commercial Print division, VAME works alongside HP’s marketing team to deliver high-impact content and live experiences that help launch products, educate customers, and generate sales opportunities.
From live virtual events to commercial video production, we serve as an extension of their internal team—providing the specialized creative and technical support needed to bring complex projects to life.
Whether it’s a live production, a polished commercial, or a large-scale virtual conference, we manage every stage of the production process from concept through final delivery.
Launching the HP Advantage 2200
Our partnership began with one of HP’s most significant product launches—the introduction of the HP Advantage 2200 industrial press.
VAME produced the complete launch experience, including announcement videos and a fully produced hour-long virtual conference that blended cinematic product footage, motion graphics, animation, executive interviews, and prerecorded presentations into a seamless viewing experience.
From capturing footage on location to building the virtual production environment, our team handled every aspect of the project.
The launch exceeded expectations, generating more than a dozen preorders and contributing to over $15 million in revenue following the event.
Continuing the Partnership
Following the success of the launch, HP expanded our role from project-based production to an ongoing creative partnership.
Today, VAME produces monthly webinars supporting multiple product lines—including the HP 7K Press and HP PageWide Industrial Press portfolio.
These webinars have become a key part of HP’s marketing and sales ecosystem, helping:
- Generate qualified leads
- Educate prospective buyers
- Keep existing customers engaged
- Introduce new products and upgrades
- Support long-term customer retention and upsell opportunities
Our work now supports a dedicated webinar initiative within HP’s sales funnel, providing consistent, high-quality content that helps move prospects from interest to purchase.
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